Technology & Innovation

Gennex® Color Technology
Certain chemicals can prevent paint from delivering the color you want. So we got rid of them.
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PIONEERING TECHNOLOGY

Our commitment to research and innovation has led us to many industry firsts.
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Highest Standards of Stewardship

We are committed to delivering products to our customers that are innovative, effective, safe and minimize our impact on the environment.
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Breathe Easier

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ColorLock Technology

ColorLock® Technology”, is the one of its kind in the industry, bringing you discernibly richer, truer color with incomparable performance.
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Gennex® Color Technology

At Benjamin Moore, we believe in doing things the right way. And that’s why we set out to make our paint the best it can be.

It wasn’t easy. Over ten years ago, we revamped our entire paint-making process -- with new color machines, new formulas, and new colorants. The result? Our exclusive Gennex® Color Technology that delivers gorgeous hues and unsurpassed durability to ensure the Benjamin Moore color you love lasts for years and years. It’s the "why" behind Benjamin Moore’s renowned

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QUALITY BEGINS WITH CHEMISTRY