Benjamin Moore’s proprietary Color Lock® technology is exclusive to premium AURA®. Thanks to Color Lock®, color pigments are locked into the paint film, so color doesn’t fade, even after repeated washings.

Benefits of AURA® Bwith Color Lock® Technology:

    • Covers walls more completely so you can use less paint
    • Unprecedented durability and no color rub-off, even after repeated washings
    • Extreme hide to cover dark colors and imperfections
    • Uniquely smooth finish

ColorLock® Technology  

Benjamin Moore ColorLock® Paint

  • Our exclusive Color Lock® Technology microscopically bonds the highest quality color pigments tightly to the paint for extraordinary results. Color pigments (yellow) are locked into the paint film (blue) forming the specicfic capsules.

  • Effect? Colors are deeper, richer and more enticing than ever before. Applies smoothly and evenly with fewer coats. Washable and durable.

 

Conventional Paints:

In conventional paint, the particles of colorants (yellow) adhere loosely to the dispersion molecules (blue in color). They are not uniformly dispersed in the paint structure. As a result, we can observe some wrong coloristic changes under the influence of UV radiation and repeated washing of paint layer.  

Conventional Paints
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Washable and Durable 

Washable and durable in any sheen and any color for a fresh-paint look year after year.